I have updated my list of on-line marketing essentials and top traffic generators.

In many cases, marketers are spending a proportion (probably too small) of their budget on creating a Web site, but not actually marketing it. There is still a misconception that customers find Web sites automatically and traffic grows without any further effort.

This is a bit like getting a fantastic brochure designed and printed at considerable expense, but leaving most of the print run in a skip outside the printers, hoping the right people come along and find it.

Good Web development and e-marketing agencies will be fully up to speed with how things should be done, but if you need to know what kind of measures need to be taken for correctly building and successfully marketing a Web site, this is a good place to start.